
When I first walked past Mitch Joel‘s new book, Six Pixels of Separation, in the checkout line of Books-a-Million, I noted to myself how interesting the cover of the book was. (Yes, being a former designer, I do judge books by their cover) I picked the book up, shuffled through a few pages and then put it back down, as the checkout line was then moving. I thought about it only once or twice after that-until I returned to BAM (yes, I’m there once to twice a week). I was looking for a modern marketing book that talked about more than just common techniques and/or social media – enter Six Pixels of Separation. This book is both applicable to a one-person freelancing business and to a major corporation.
I learned a lot of great business ideas and really have to give this book a good 4.8 out of 5.
Chapters:
- Chapter 1: I Google You…Just Like You Google Me
- Chapter 2: The Trust Economy
- Chapter 3: Entrepreneurship 2.0
- Chapter 4: Faith-Based Initiatives, Viral Expansion Loops, and the Long Road
- Chapter 5: Know Control
- Chapter 6: The Real World
- Chapter 7: You Are The Media
- Chapter 8: From Mass Media to Mass Content
- Chapter 9: Digital Darwinism
- Chapter 10: From Mass Media to “Me” Media
- Chapter 11: Burn the Ships
- Chapter 12: Tribal Knowledge
- Chapter 13: Digital Nomad
- Chapter 14: Participation 2.0
Review
I read this book over the weekend, so this book is great for us busy workers. Six Pixels of Separation takes modern marketing, combines it with social media and great business practices and gives you one great book. I consider myself on top of technology and social media, but even I learned a great many tips.
Unlike other books, Six Pixels of Separation doesn’t tell you to just “create a blog and a Twitter account” but it goes into detail about why you should create these things, how you should create them and how you need to engage your audience. With tips like “Always respond to your @’s on Twitter and comments on your blog” to “Comment on other blogs to establish your persona before you start your own blog” Mitch Joel has something for every type of business owner. As a one-person freelance business, it’s hard to find good books that are relevant to my type of business (besides “beginner” freelance books).
I’m always very weary of people who call themselves “social media experts” but this guy really knows his stuff. The book was never once boring (OK I admit I kind of glazed over the mobile chapter….) Six Pixels of Separation will teach you how to get your business out there and reach the same amount of people as any big corporation without having to scream “Look at me!” because as Mitch Joel says, “Everyone is Connected. Connect Your Business to Everyone.”
Win My Copy Of This Book!
Can Six Pixels of Separation help you and your business? (Probably) Want a chance at a free copy of the book? (Of course) Well lucky for you, I’m giving away my copy! There are FOUR ways to enter:
- Comment below and tell me what you think of my blog and/or how it can be improved and receive one entry to win.
- Retweet this article. Make sure you add @amberweinberg to the tweet so I can see you did it and receive one entry to win.
- Digg this article and receive one entry to win.
- Do 2 or all 3 of the above and get up to 3 entries to win!
This contest will end November 2nd at 5pm CST. Entries will be placed in a super cool beanie hat and the winner will be randomly chosen by my dog’s wet nose. Winner will be notified via communication AND blog post (so pay attention!)